A feasible business concept is one where the business will generate adequate cash-flow and profits, withstand the risks it will encounter, remain viable in the long-term and meet the goals of the founders. The concept can be a new start-up business, the purchase of an existing business, an expansion of current business operations or a new enterprise for an existing business. A feasibility study outlines and analyses alternative means of achieving business success. The feasibility study helps to narrow the scope of the project to identify the best business model.

The business plan outlines the actions needed to take the proposal from “idea” to “reality.”

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